Damanjeet is the co-founder of XLPlugins.com – a company based out of New Delhi, India that creates tools and solutions to help WooCommerce store owners boost their conversions. An engineer by profession and entrepreneur by choice, he started building WordPress services arm, Wisetr Pvt. Ltd. while he was still full-time employed. When he’s not thinking of a new product idea or providing hands-on support to his product buyers, he’s exploring new coffee and chai joints in the city. Passionate about meeting new people and a coffee-lover- he brews stories and loves striking rich conversations with people over freshly-brewed coffee.